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Cetiera

Carmona

Director, Global Customer Marketing

Commerce

With 10 years of experience, Cetiera is the Director of Global Customer Growth (Customer Marketing) at BigCommerce, a flexible, open SaaS platform leading a new era of ecommerce. She is responsible for owning and optimizing lifecycle marketing strategies that increase customer engagement, improve product usage and adoption, reduce churn and drive revenue. She's passionate about all things customer marketing and has positioned herself as a thought leader in the industry. She also flexes her creative muscles as an actress, model and event planner.

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15 October 2025 09:45 - 10:30

Panel - AI in customer marketing: Friend, foe, or force multiplier

AI is rapidly transforming how we engage customers, from content creation and personalization to predictive insights and advocacy activation. But with opportunity comes uncertainty. This panel will tackle how customer marketers can responsibly and effectively use AI to scale their programs, improve efficiency, and deliver value without losing authenticity. Hear how leading organizations are experimenting with AI today, what’s working, and where to tread carefully.