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October 14, 2026

Customer Marketing

Summit

Build a customer marketing program leadership can't ignore.


Get the frameworks, AI tactics and peer playbooks customer marketing, advocacy and community pros are using to prove their impact.


Sign up for free and tune in live or OnDemand to sessions from speakers at Oracle, LinkedIn, FedEx and more.

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About the
summit

Walk away with tactics you will actually implement on Monday morning.


See exactly how customer marketers are using automation and personalization to scale advocacy and retention, without a bigger team or budget.

  • Build advocacy programs that become legacy

  • Unpack how loyalty drives customer growth in the AI era

  • Design peer networks customers will actually use

San Francisco
September 4 - 5, 2024

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Our Stats

10+

Speakers

800+

Attendees

8+

Sessions

$0

Cost to attend

Meet our

speakers...

Natalia
Jacques
Customer Marketing Senior Manager
Oracle
Luis
Gonzalez
Customer Advocacy Director
Spring Health
Akriti
Gupta
Global Director, Growth & Lifecycle Marketing
LinkedIn
Bruno
Sousa
Head of Customer Lifecycle Marketing & Loyalty - Europe
Fedex
Martise
Duan Cooks
Director, Customer Marketing & Advocacy
Encoura
Caity
Serra
Director of Customer Marketing
SmartBear
Jonas
Barck
Director of Customer Marketing
Mentimeter
Katie
Piasecki
Senior Customer Marketing Manager
Vantaca
Matthieu
Servantie
Airbus Services Go-To-Market leader | Head of Customer Care Product Marketing
Airbus
Nicole
Zuccaro
Director of Customer Marketing
Zimperium
Colleen
Gauthier
Senior Director Global Customer Marketing
Coursera
Anita
Smock
Director of Brand
Gaia Herbs
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST (agenda timings listed below are ET).

Sign up to tune in live and join the speaker Q&As or catch up with every session OnDemand.

Customer Marketing Summit
Agenda
Agenda
Agenda
09:00
Customer Marketing Summit
Building customer advocacy programs that become legacy: The Triple B approach
Luis Gonzalez, Customer Advocacy Director, Spring Health
09:45
Customer Marketing Summit
Beyond the message: Creating moments that move customers forward
Caity Serra, Director of Customer Marketing, SmartBear
10:30
Customer Marketing Summit
Fireside chat | Taming the chaos: Aligning teams, spotlighting wins, and proving value
Martise Duan Cooks, Director, Customer Marketing & Advocacy, Encoura
Colleen Gauthier, Senior Director Global Customer Marketing, Coursera
Nicole Zuccaro, Director of Customer Marketing, Zimperium
11:15
Customer Marketing Summit
Panel | Can loyalty still drive customer growth in the AI era?
Bruno Sousa, Head of Customer Lifecycle Marketing & Loyalty - Europe, Fedex
Matthieu Servantie, Airbus Services Go-To-Market leader | Head of Customer Care Product Marketing, Airbus
Katie Piasecki, Senior Customer Marketing Manager, Vantaca
12:15
Customer Marketing Summit
Fireside chat | Scaling global advocacy: How to build consistent programs with local relevance
Natalia Jacques, Customer Marketing Senior Manager, Oracle
Nicole Zuccaro, Director of Customer Marketing, Zimperium
13:00
Customer Marketing Summit
AI can read the data. It still can’t read the room.
Anita Smock, Director of Brand, Gaia Herbs
13:45
Customer Marketing Summit
The long game: Building executive trust through Curiosity Clubs
Jonas Barck, Director of Customer Marketing, Mentimeter
14:30
Customer Marketing Summit
Virtual networking breakouts – The customer growth lab

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October 14, 2026

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Want to spotlight your brand in front of 800+ customer marketing decision-makers? 

This summit will connect our global audience of customer marketing pros with solution providers offering the latest AI innovations to elevate their tech stack.

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What you'll get

out of the event

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See what's actually working

Real case studies from teams driving revenue and loyalty right now, so you can borrow what's proven instead of guessing.

Know where to use AI

Learn where AI genuinely improves advocacy and retention, and where it doesn't, so you don't waste a quarter testing the wrong tools.

Make the business case

Take home frameworks that help you show leadership the value of customer marketing in numbers they'll trust.

October 14, 2026

Watch every summit

OnDemand

Commit to a Customer Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Customer Marketing Summit ever.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and shared OnDemand with attendees via email within 24 hours of the event, subject to speaker approval.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6am PT | 9am ET | 2pm BST

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Discover our
in-person events

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Sep 09 & 10, 2026
Customer Marketing Summit San Francisco

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Dec 02, 2026
Customer Marketing Summit London

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Mar 16 & 17, 2027
Customer Marketing Summit New York

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Join 10,000+ passionate customer marketing enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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