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Natalia

Jacques

Customer Marketing Senior Manager

Oracle

With over a decade of marketing experience at leading global tech companies — IDC, SAP, and Oracle — Natalia has built a strong track record across team leadership, content marketing, B2B2C, customer engagement, and demand generation. Natalia's strength lies in blending strategic thinking with hands-on execution, always keeping marketing tightly aligned with sales goals. The past 8+ years at Oracle have been the core of that journey, where she's driven marketing initiatives that deliver measurable, real-world results. That commitment was recognized in 2024 with Oracle Latin America's Integrity Hero Award, an honor representing genuine customer value, not just output. Natalia's growth hasn't stopped at the day job. Natalia recently completed an international MBA with a specialization in Branding and Marketing, and continues to lead Culture & Inclusion initiatives at Oracle Brazil — work that earned a global award in 2020 and contributed to her promotion to Senior Customer Marketing Manager in 2024.

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14 October 2026 09:00 - 09:45

Fireside chat | Scaling global advocacy: How to build consistent programs with local relevance

Expanding an advocacy program across international borders is one of the hardest balancing acts in customer marketing. What mobilizes champions in North America often falls flat in EMEA or APAC due to distinct cultural nuances, varying market maturity levels, and local regulatory environments. To scale effectively, teams must construct a global framework that provides operational consistency without suffocating regional teams. In this candid fireside chat, global customer engagement leaders share their practical playbook for scaling advocacy internationally. Learn how to maintain global brand and operational standards while giving local teams the flexibility to tailor value exchanges, regionalized content, and community touchpoints that resonate with local buyers. Walk away with actionable frameworks to scale your advocate community globally, eliminate cross-regional friction, and deliver localized value that keeps international champions engaged.