Customer advocacy programs have become ubiquitous. Customers, competitors and your prospects are fully aware that you have a subset of highly engaged advocates; so how can you build a program which stands head and shoulders above the rest? This session features Luis Gonzalez, Director of Customer Advocacy, and his personal framework which has led to the creation of three globally facing and award-winning customer advocacy programs. You'll learn: • How to build the foundation of a long-lasting CA program • How to automate aspects so you can focus on strategy • Ensure your program measurement is strategic and business-oriented And last but not least, how to build a program that lives in the hearts and minds of your customers.