Expanding an advocacy program across international borders is one of the hardest balancing acts in customer marketing. What mobilizes champions in North America often falls flat in EMEA or APAC due to distinct cultural nuances, varying market maturity levels, and local regulatory environments. To scale effectively, teams must construct a global framework that provides operational consistency without suffocating regional teams. In this candid fireside chat, global customer engagement leaders share their practical playbook for scaling advocacy internationally. Learn how to maintain global brand and operational standards while giving local teams the flexibility to tailor value exchanges, regionalized content, and community touchpoints that resonate with local buyers. Walk away with actionable frameworks to scale your advocate community globally, eliminate cross-regional friction, and deliver localized value that keeps international champions engaged.