Expanding an advocacy program across international borders is one of the hardest balancing acts in customer marketing. What mobilizes champions in North America often falls flat in EMEA or APAC due to distinct cultural nuances, varying market maturity levels, and local regulatory environments. To scale effectively, teams must construct a global framework that provides operational consistency without suffocating regional teams. In this candid fireside chat, global customer engagement leaders share their practical playbook for scaling advocacy internationally. Learn how to maintain global brand and operational standards while giving local teams the flexibility to tailor value exchanges, regionalized content, and community touchpoints that resonate with local buyers. Walk away with actionable frameworks to scale your advocate community globally, eliminate cross-regional friction, and deliver localized value that keeps international champions engaged.

Whether you are a team of one establishing a practice or a leader scaling global operations, driving customer impact requires sharp execution. Join Martise Duan Cooks and Colleen Gauthier in this fireside chat, bringing together perspectives from a solo practitioner building from the ground up and an enterprise leader running a global customer marketing engine. Key takeaways: • Taming cross-functional noise: Using seasonality calendars and regional structures to align internal outreach • Community & advocacy infrastructure: Nurturing advocates naturally before rolling out rigid tiers, and scaling with modern proof tools • Agile storytelling: Pivoting from heavy, slow case studies to rapid 'customer spotlights' and quick-win quotes • Building for scale: How to track solo impact and build the business case to grow your team from 1 to 9+