Caity Serra is the Director of Customer Marketing at SmartBear, bringing more than a decade of experience building customer-focused marketing strategies across SaaS and technology organizations. Throughout her career, she has focused on creating programs that help customers realize value, deepen product adoption, and grow their engagement over time. Her work spans the full customer lifecycle, with particular expertise in product and digital adoption, lifecycle marketing, customer communications, advocacy, and community-building. Caity is passionate about connecting customer needs and insights with broader business goals to create experiences that drive both customer success and sustainable growth. In her current role, she leads customer marketing initiatives centered on three key pillars: adoption, expansion, and advocacy. Her approach combines data-driven engagement with a strong understanding of the customer journey to identify opportunities to improve product utilization, strengthen relationships, and create meaningful moments of value.