Jonas Barck is the Director of Customer Marketing at Mentimeter, where he leads a team building customer and field marketing programs — from regional customer experiences to executive engagement — across EMEA and global segments. He was part of launching the customer-facing initiatives behind the company's Executive Exchange ecosystem, including the Curiosity Club dinner series, The Shift retreat, advisory boards (now its own department) — all designed to bring senior leaders together for candid conversation rather than standard sales pitches. Prior to Mentimeter, Jonas spent 14 years at Universum, rising to CMO while building award-winning demand generation and employer branding programs. His industry commentary has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Bloomberg, and the BBC. As a contributor to the Forbes Communications Council and the Senior Executive CMO Think Tank, Jonas writes and speaks on a core conviction: as AI automates more workplace operations, the ability to listen deeply and build authentic human connections becomes the key differentiator that scale cannot replicate. He regularly presents on remaining human-first in an AI era and how leaders and teams can foster genuine connection at work.