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Jonas
Barck
Director of Customer Marketing
Mentimeter
I'm Jonas Barck, Director of Customer Marketing at Mentimeter, where my team builds enterprise demand generation programs and the customer-facing initiatives behind our Executive Exchange ecosystem — including the Curiosity Club dinner series, The Shift retreat, advisory boards, and our Open Forum event format, all designed to bring senior leaders together for real conversation rather than another pitch. Before Mentimeter, I spent 14 years at Universum, rising to CMO and building award-winning demand generation and employer branding programs, with commentary featured in the Wall Street Journal, Harvard Business Review, Forbes, Bloomberg, and the BBC. As a contributor to the Forbes Communications Council and the Senior Executive CMO Think Tank, I write and speak about a simple conviction: as AI takes over more of the work, the ability to go deep with people — to truly listen — becomes the differentiator that scale can't replicate. I speak on staying human first in an AI era, and what that means for leaders, teams, and the way we build genuine connection at work.
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14 October 2026 10:45 - 11:30
Panel | Can loyalty still drive customer growth in the AI era?
As AI automates customer touch-points, speeds up content creation, and transforms how buyers interact with brands, the definition of customer loyalty is under pressure. When algorithms handle the heavy lifting, how do customer marketers keep relationships authentic? Can traditional loyalty and lifecycle strategies still power measurable revenue growth? In this forward-looking panel, leaders spanning enterprise B2B, B2C, and cross-border lifecycle marketing unpack how AI is disrupting customer engagement. From adapting B2C loyalty mechanics to B2B expansion models, to leveraging AI for predictive retention without losing the human touch, this session explores how to modernise your post-sale strategy to defend GRR and build champions in an automated world.