Director of Customer Marketing
Mentimeter
I'm Jonas Barck, Director of Customer Marketing at Mentimeter, where my team builds enterprise demand generation programs and the customer-facing initiatives behind our Executive Exchange ecosystem ā including the Curiosity Club dinner series, The Shift retreat, advisory boards, and our Open Forum event format, all designed to bring senior leaders together for real conversation rather than another pitch. Before Mentimeter, I spent 14 years at Universum, rising to CMO and building award-winning demand generation and employer branding programs, with commentary featured in the Wall Street Journal, Harvard Business Review, Forbes, Bloomberg, and the BBC. As a contributor to the Forbes Communications Council and the Senior Executive CMO Think Tank, I write and speak about a simple conviction: as AI takes over more of the work, the ability to go deep with people ā to truly listen ā becomes the differentiator that scale can't replicate. I speak on staying human first in an AI era, and what that means for leaders, teams, and the way we build genuine connection at work.