How do you build a reference program that doesn’t just support sales—but transforms it? Join Kara Manfredi and Simon Le Fevre, award-winning leaders behind one of the industry’s most influential reference programs, for a dynamic conversation on what it takes to architect a reference program that scales, engages, and delivers measurable impact. Learn how to move from reactive fulfillment to predictive enablement and apply systems thinking to align cross-functional teams, data workflows, and customer journeys. This session will share real-world wins, pitfalls to avoid, and the strategic levers that elevate reference programs from operational support to revenue-driving engines.