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Leslie
Paterson
VP of Global Customer Advocacy & Engagement
BMC Software
Leslie is an innovative customer advocacy and customer engagement executive with proven experience building solid and thoughtful advocacy and engagement programs. She believes the foundation of the program must be not only flexible, scalable, and fruitful but also be supported by every LOB within the organization at the highest levels. To that point, Leslie is tenacious with my internal awareness strategies and has been successful in building advocacy and engagement programs as a result. That said, people are the true pillars for success with any program, and building a strong team is something she is passionate about.

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29 August 2024 12:30 - 13:00
Getting customer marketing a seat at the leadership table
Join us in this insightful session as we discuss the importance of customer marketing and how to earn its place at the leadership table. Learn from the speaker's personal journey in advocacy marketing and how it has evolved over the years, discover how you can find your leadership voice and prove your worth to senior leadership in your org. Gain valuable insights on the process and impact of customer marketing and explore innovative approaches to enhance its effectiveness.


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