Customer marketing, as a profession, is at an inflection point. According to Forrester, the most “customer obsessed” brands see an average of 33% higher profit growth and 43% higher customer retention, among a myriad of other benefits. However, the 2024 State of Customer Marketing report reveals that Customer Marketing roles are not understood by other teams. In fact, when converted to NPS, customer marketing received a score of -60 (yes, negative 60!). We see it in the stats, humans trust humans, and in the age of AI, that’s the most powerful lever for growth. It’s time we, as an industry, establish our place as THE strategic growth lever that lifts every part of the GTM motion. Enter the Customer Marketing Manifesto. Join Bridget Heaton (WRITER) and Dave Hansen (Siemens), two of the Manifesto’s co-authors, to… - Discuss the current state of Customer Marketing - Showcase why we believe Customer Marketing has been future-proofed, and what this means for the industry - Contribute your thoughts to our profession