Director of Customer Marketing Strategy
Gannett | USA Today Network
Davaughnu Banks is a strategic marketing leader with deep expertise in brand development, omnichannel growth, and data-driven campaigns that drive both revenue and retention. He currently serves as Customer Marketing Strategy Director at Gannett | USA TODAY NETWORK, where he leads full-funnel marketing initiatives and innovative monetization strategies that increase subscriber growth and brand engagement across digital and print platforms.
With more than a decade of experience spanning media, retail, automotive, healthcare, SaaS, hospitality, and consumer brands, Davaughnu has crafted and executed go-to-market strategies for household names including Hilton, Domino’s, Ford, Shell, General Motors, Audi, and White Castle. His career has been defined by unifying brand strategy within complex organizations, leveraging analytics, audience segmentation, and cross-functional leadership to deliver measurable business impact.