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Davaughnu
Banks
Director of Customer Marketing Strategy
Gannett | USA Today Network
Davaughnu Banks is a strategic marketing leader with deep expertise in brand development, omnichannel growth, and data-driven campaigns that drive both revenue and retention. He currently serves as Customer Marketing Strategy Director at Gannett | USA TODAY NETWORK, where he leads full-funnel marketing initiatives and innovative monetization strategies that increase subscriber growth and brand engagement across digital and print platforms. With more than a decade of experience spanning media, retail, automotive, healthcare, SaaS, hospitality, and consumer brands, Davaughnu has crafted and executed go-to-market strategies for household names including Hilton, Domino’s, Ford, Shell, General Motors, Audi, and White Castle. His career has been defined by unifying brand strategy within complex organizations, leveraging analytics, audience segmentation, and cross-functional leadership to deliver measurable business impact.
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15 October 2025 09:45 - 10:30
Panel - AI in customer marketing: Friend, foe, or force multiplier
AI is rapidly transforming how we engage customers, from content creation and personalization to predictive insights and advocacy activation. But with opportunity comes uncertainty. This panel will tackle how customer marketers can responsibly and effectively use AI to scale their programs, improve efficiency, and deliver value without losing authenticity. Hear how leading organizations are experimenting with AI today, what’s working, and where to tread carefully.