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Dave

Hansen

Global Customer Advocacy Program Manager

Siemens

Dave Hansen is a globally recognized leader in customer advocacy and marketing, with more than 15 years of experience building programs that connect, elevate, and empower customers. Currently serving as Global Customer Advocacy Program Manager at Siemens Digital Industries Software, Dave has been honored as a 2x Top 100 Customer Marketing Alliance Influencer & Strategist, 2x BAMMIE Award Winner, 2023 CMA MVP, and is a dedicated CMA Mentor. Throughout his career, Dave has spearheaded global advocacy initiatives, launched thriving client communities, led customer advisory boards, and produced award-winning advocacy programs that drive retention, engagement, and growth. Known for his energy, creativity, and collaborative approach, he has a proven track record of transforming customer voices into strategic assets for organizations.

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15 October 2025 11:30 - 12:00

The state of customer marketing: Inside the customer marketing manifesto

Customer marketing is rapidly evolving, shifting from a supportive function to a central driver of growth, retention, and advocacy. In this session, two of the co-authors of the Customer Marketing Manifesto will share key insights behind its creation and explore what it reveals about the current and future state of customer marketing. Together, they’ll highlight the core principles shaping the discipline, discuss the biggest challenges and opportunities facing customer marketers today, and provide actionable takeaways for embedding manifesto-driven practices into your own strategy. Whether you’re building your program from scratch or scaling globally, this session will equip you with a framework for elevating customer marketing’s role in driving long-term business impact.