Inés España is a creative and charismatic marketing leader passionate about amplifying customer voices and crafting stories that humanize technology. As Director of Customer Marketing at commercetools, she drives initiatives that turn customer experiences into powerful brand narratives—bridging the gap between advocacy, storytelling, and business impact. With a background in journalism and customer success, Inés brings a rare blend of empathy, strategy, and curiosity to her work. Her career spans over a decade across leading SaaS companies, including New Relic, where she led global customer marketing programs, developed award-winning content like Data Sessions, and built scalable frameworks that elevated customer advocacy across regions. Inés believes every customer has a unique story to tell—and that authentic storytelling can be a company’s most valuable growth engine. She thrives at the intersection of creativity and collaboration, working closely with sales, product, and customer success teams to nurture advocates, inspire connection, and drive measurable impact.