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Jeanne

Nitschke

Director of Customer Marketing

Inriver

Jeanne Nitschke (Talbot) is a customer marketing leader with a passion for amplifying the voices of customers to build stronger brands and deeper connections. Currently serving as Director of Customer Marketing at Inriver, she brings decades of experience spanning corporate communications, customer advocacy, and technology PR. Her career includes senior roles at Motive, CloudBees, and Lexmark, where she built and scaled award-winning customer advocacy programs, launched advisory boards, and drove storytelling initiatives that turned customers into powerful brand champions. Jeanne has been recognized as a Top 100 Customer Marketing & Advocacy Strategist, and her work has generated measurable business impact—boosting retention, revenue, and engagement by putting customer stories at the heart of brand strategy.

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15 October 2025 12:15 - 13:00

Panel - Zero to hero: Building your customer marketing function from scratch

Standing up a customer marketing function can feel daunting - where do you start, what do you prioritize, and how do you prove value quickly? In this panel, seasoned leaders who have built customer marketing teams from the ground up will share their journeys, hard-earned lessons, and practical frameworks for success. We’ll explore how to define your team’s mandate, secure executive buy-in, balance quick wins with long-term vision, and create scalable programs that grow with your organization. Whether you’re a team of one or preparing to scale, this conversation will equip you with actionable strategies to go from zero to hero in customer marketing.