Too many customer advocacy programs fall into two traps: low participation from burnout-fatigued advocates, or skepticism from executives demanding clear financial ROI. To build an advocacy program that survives budget cuts and market volatility, you need an operational framework that serves both sides, delivering irresistible value to your champions while presenting a bulletproof narrative to the C-suite. In this practical, highly interactive keynote, Luis González unveils his proprietary BBB Framework. Designed specifically for a virtual audience, this session moves beyond basic vanity metrics (like review counts or logo counts) to show how you can transform real customer value into a scalable Value-to-Proof Engine. Learn how to leverage the three B's to design high-engagement advocate experiences, use modern AI to digitize workflows and accelerate content production without losing human authenticity, and present impact metrics that command attention directly in the boardroom.