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Pamella
Barotti
Head of Customer Advocacy Marketing and Storytelling
Microsoft
Pamella Barotti is a highly energetic, creative, and strategic global marketing, communications, and advocacy leader with nearly two decades of experience spanning startups, mid-sized companies, and global powerhouses including Microsoft, Amazon Web Services, Mastercard, Oracle, and S&P Dow Jones. She has successfully led teams and stakeholders to develop and execute multi-channel strategies across local and international markets—driving increased brand awareness, enhancing customer and partner experiences, and supporting multi-billion-dollar revenue goals. Pamella served as a Board Member of the Chartered Institute of Marketing, the world’s leading professional marketing body, for four years and has been a Guest Lecturer at the University of London’s Master’s program for the past six years.
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15 October 2025 15:15 - 15:45
Humanizing numbers: Crafting customer stories that stick
Numbers tell a story, but without context and empathy, they often fail to inspire action. In this session, we’ll explore how customer marketers can turn data into narratives that resonate — both with internal teams and with customers. Attendees will learn techniques for combining analytics with human insight, uncovering the outcomes that matter most, and weaving them into stories that build trust, influence decisions, and drive growth. Through practical examples and frameworks, you’ll leave ready to transform metrics into meaningful stories that stick long after the presentation ends.