Sheryn Anthes is a seasoned marketing leader with more than 24 years of experience driving customer-led growth across dynamic, transformative organizations. She currently serves as Director of Customer Marketing at Vimeo, where she leads strategies that elevate customer advocacy, retention, and expansion. Previously, Sheryn built and scaled customer marketing and community programs at Brightcove, where her initiatives generated $45M in pipeline, launched the company’s first customer community platform, and achieved a 91% retention rate among engaged customers. She has also held senior leadership roles at Blackboard and LivingSocial, where she spearheaded customer engagement, advocacy, and demand generation initiatives that significantly influenced revenue growth and product adoption. Passionate about connecting customer insight to business impact, Sheryn has a proven track record of establishing high-performing teams, creating impactful advocacy programs, and fostering thriving customer communities. She holds an MBA in Marketing from The George Washington University School of Business and a BA in International Relations from Wheaton College.