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Taylor
Bogar
Founder
Social Animal
Taylor Bogar is the Founder and Lead Strategist at Social Animal, the first agency dedicated to blending customer marketing and social media to build thriving B2B communities. With a career spanning leadership roles at Apollo.io, Chili Piper, and Tome, Taylor has designed and scaled customer advocacy programs, customer advisory boards, and award-winning community initiatives that drive measurable business impact. She’s led initiatives that turned customers into brand champions—like launching Apollo’s first-ever customer awards program (#GTMMYs), building advocacy networks across hundreds of brands, and scaling customer communities to thousands of engaged members. Passionate about the intersection of customer advocacy, community, and growth, Taylor helps companies shift from one-way brand monologues to authentic peer-to-peer conversations that fuel trust and loyalty. Through Social Animal, she partners with B2B organizations ready to transform their happiest customers into their most powerful growth engine.
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15 October 2025 11:30 - 12:00
The state of customer marketing: Inside the customer marketing manifesto
Customer marketing is rapidly evolving, shifting from a supportive function to a central driver of growth, retention, and advocacy. In this session, two of the co-authors of the Customer Marketing Manifesto will share key insights behind its creation and explore what it reveals about the current and future state of customer marketing. Together, they’ll highlight the core principles shaping the discipline, discuss the biggest challenges and opportunities facing customer marketers today, and provide actionable takeaways for embedding manifesto-driven practices into your own strategy. Whether you’re building your program from scratch or scaling globally, this session will equip you with a framework for elevating customer marketing’s role in driving long-term business impact.