15 October 2025 11:30 - 12:00
The state of customer marketing: Inside the customer marketing manifesto
Customer marketing is rapidly evolving, shifting from a supportive function to a central driver of growth, retention, and advocacy.
In this session, two of the co-authors of the Customer Marketing Manifesto will share key insights behind its creation and explore what it reveals about the current and future state of customer marketing. Together, they’ll highlight the core principles shaping the discipline, discuss the biggest challenges and opportunities facing customer marketers today, and provide actionable takeaways for embedding manifesto-driven practices into your own strategy.
Whether you’re building your program from scratch or scaling globally, this session will equip you with a framework for elevating customer marketing’s role in driving long-term business impact.