Customer marketing today goes far beyond running campaigns, it’s about shaping experiences that deepen trust, drive loyalty, and fuel measurable growth. In this session, Wayne Simmons will explore how uniting customer marketing and customer experience strategies creates a more holistic and impactful approach to engagement across the entire lifecycle. From harnessing shared insights to design connected customer journeys, to orchestrating personalized touchpoints that strengthen advocacy and retention, Wayne will unpack a playbook for turning marketing–CX alignment into a true growth engine. You’ll walk away with practical strategies, organizational shifts, and real-world takeaways to apply within your own customer marketing programs.