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October 15, 2025

Customer Marketing

Summit

Connecting leading voices from customer marketing, advocacy, and engagement to share fresh insights, emerging trends, and actionable lessons

Refine your strategy, connect with industry pioneers, and discover how to build a loyal, engaged customer community that drives growth.

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Event starts in:
31

days

9

hours

25

minutes

57

until the summit starts

About the
summit

Level up your customer marketing strategy with practical, proven tactics from harnessing automation and personalization to amplifying customer advocacy and driving retention.

Secure your free pass for live and OnDemand access to expert-led discussions, live Q&As, and actionable insights to future-proof your role.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8+

Sessions

0

Cost to attend

Meet our

speakers...

Wayne
Simmons
CMO - Global Customer Excellence Lead
Pfizer
Katlin
Hess
Director of Customer Marketing
G2
Pamella
Barotti
Head of Customer Advocacy Marketing and Storytelling
Microsoft
Dave
Hansen
Global Customer Advocacy Program Manager
Siemens
Davaughnu
Banks
Director of Customer Marketing Strategy
Gannett | USA Today Network
Lefteris
Grammatas
Associate Director, Digital Strategy & Customer Experience, HIV Marketing
Gilead Sciences
Sheryn
Anthes
Director of Customer Marketing
Vimeo
Jeanne
Nitschke
Director of Customer Marketing
Inriver
Eve
Falk
Customer Marketing Manager
Babbel
Taylor
Bogar
Founder
Social Animal
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST.

Agenda timings listed below are in ET.

Customer Marketing Summit
Agenda
Agenda
Agenda
09:00
Customer Marketing Summit
Mapping the customer journey: Where marketing adds the most value
Lefteris Grammatas, Associate Director, Digital Strategy & Customer Experience, HIV Marketing, Gilead Sciences
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09:45
Customer Marketing Summit
Panel - AI in customer marketing: Friend, foe, or force multiplier
Davaughnu Banks, Director of Customer Marketing Strategy, Gannett | USA Today Network
Katlin Hess, Director of Customer Marketing, G2
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10:45
Customer Marketing Summit
From campaigns to connections: Aligning customer marketing & CX for measurable impact
Wayne Simmons, CMO - Global Customer Excellence Lead, Pfizer
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11:30
Customer Marketing Summit
The state of customer marketing: Inside the customer marketing manifesto
Dave Hansen, Global Customer Advocacy Program Manager, Siemens
Taylor Bogar, Founder, Social Animal
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12:15
Customer Marketing Summit
Panel - Zero to hero: Building your customer marketing function from scratch
Eve Falk, Customer Marketing Manager, Babbel
Jeanne Nitschke, Director of Customer Marketing, Inriver
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13:15
Customer Marketing Summit
Mutual value: How to deliver more than you extract from customers
Sheryn Anthes, Director of Customer Marketing, Vimeo
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13:45
Customer Marketing Summit
Virtual networking breakouts – Customer marketing improv: Pick your challenge!
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14:30
Customer Marketing Summit
The future CMO is customer-led
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15:15
Customer Marketing Summit
Humanizing numbers: Crafting customer stories that stick
Pamella Barotti, Head of Customer Advocacy Marketing and Storytelling, Microsoft
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October 15, 2025

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partner?

Want to spotlight your brand in front of 800+ customer marketing decision-makers? 

This summit will connect our global audience of customer marketing pros with solution providers offering the lastest AI innovations to elevate their tech stack.

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Why you need

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What you'll get

out of the event

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Gain knowledge

Dive into real-world case studies designed to boost revenue, enhance customer experiences, and elevate your impact across the customer journey.

Discover best practices

Explore how AI & automation are revolutionizing customer marketing, from driving engagement to scaling advocacy.

Scale your strategy

Master data-driven techniques and prove your strategic impact to key stakeholders with clear, measurable results.

October 15, 2025

Watch every summit

OnDemand

Commit to a Customer Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Customer Marketing Summit ever.

  • Dive in to our enourmous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and shared OnDemand with attendees via email within 24 hours of the event, subject to speaker approval.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST

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Discover our
in-person events

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Sep 10 & 11, 2025
Customer Marketing Summit San Francisco

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Dec 03, 2025
Customer Marketing Summit London

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Mar 10 & 11, 2026
Customer Marketing Summit New York

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Join the
conversation

Join 10,000+ passionate customer marketing enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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