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October 15, 2025

Customer Marketing
Summit

Connecting leading voices from customer marketing, advocacy, and engagement to share fresh insights, emerging trends, and actionable lessons

Refine your strategy, connect with industry pioneers, and discover how to build a loyal, engaged customer community that drives growth.

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About the
summit

Level up your customer marketing strategy with practical, proven tactics from harnessing automation and personalization to amplifying customer advocacy and driving retention.

Secure your free pass for live and OnDemand access to expert-led discussions, live Q&As, and actionable insights to future-proof your role.

San Francisco
September 4 - 5, 2024

Our Stats

12+

Speakers

800+

Attendees

Sessions

Cost to attend

Meet our

speakers...

Katlin

Hess

Director of Customer Marketing

Dave

Hansen

Global Customer Advocacy Program Manager

Siemens

Davaughnu

Banks

Former Director of Customer Marketing Strategy

Gannett | USA Today Network

Lefteris

Grammatas

Associate Director, Digital Strategy & Customer Experience, HIV Marketing

Gilead Sciences

Sheryn

Anthes

Director of Customer Marketing

Vimeo

Jeanne

Nitschke

Director of Customer Marketing

Inriver

Eve

Falk

Customer Marketing Manager

Babbel

Kara

Manfredi

Senior Reference Manager

Sage

Simon

Le-Fevre

Senior Program Execution Lead

Sage

Bridget

Heaton

Head of Customer Marketing

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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST.

Agenda timings listed below are in ET.

Customer Marketing Summit

Agenda

09:00

Customer Marketing Summit

Redefining the customer journey in the age of intelligent experiences

Lefteris Grammatas, Associate Director, Digital Strategy & Customer Experience, HIV Marketing, Gilead Sciences

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09:45

Customer Marketing Summit

Panel - AI in customer marketing: Friend, foe, or force multiplier

Davaughnu Banks, Former Director of Customer Marketing Strategy, Gannett | USA Today Network

Katlin Hess, Director of Customer Marketing, G2

Cetiera Carmona, Director, Global Customer Marketing, Commerce

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10:45

Customer Marketing Summit

Advocacy in action: The blueprint for reference program success

Kara Manfredi, Senior Reference Manager, Sage

Simon Le-Fevre, Senior Program Execution Lead, Sage

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11:30

Customer Marketing Summit

The state of customer marketing: Inside the customer marketing manifesto

Dave Hansen, Global Customer Advocacy Program Manager, Siemens

Bridget Heaton, Head of Customer Marketing, Slack

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12:15

Customer Marketing Summit

Panel - Zero to hero: Building your customer marketing function from scratch

Eve Falk, Customer Marketing Manager, Babbel

Jeanne Nitschke, Director of Customer Marketing, Inriver

Inés España, Director of Customer Marketing, Commercetools

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13:15

Customer Marketing Summit

Using AI to elevate customer stories and make your life easier

Sheryn Anthes, Director of Customer Marketing, Vimeo

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13:45

Customer Marketing Summit

Virtual networking breakouts – Customer marketing improv: Pick your challenge!

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October 15, 2025

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Want to spotlight your brand in front of 800+ customer marketing decision-makers?

This summit will connect our global audience of customer marketing pros with solution providers offering the lastest AI innovations to elevate their tech stack.

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Why you need

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What you'll get

out of the event

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Gain knowledge

Dive into real-world case studies designed to boost revenue, enhance customer experiences, and elevate your impact across the customer journey.

Discover best practices

Explore how AI & automation are revolutionizing customer marketing, from driving engagement to scaling advocacy.

Scale your strategy

Master data-driven techniques and prove your strategic impact to key stakeholders with clear, measurable results.

October 15, 2025

Watch every summit
OnDemand

Commit to a Customer Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Customer Marketing Summit ever.

Dive in to our enourmous content library featuring the best speakers from around the world
Discover the content you need as you need it - just in time learning at your fingertips
Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and shared OnDemand with attendees via email within 24 hours of the event, subject to speaker approval.

How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?

The event will kick off at 6 am PT | 9am ET | 2pm BST

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Discover our
in-person events

See all events

Sep 10 & 11, 2025

Customer Marketing Summit San Francisco

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Dec 03, 2025

Customer Marketing Summit London

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Mar 10 & 11, 2026

Customer Marketing Summit New York

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Join the
conversation

Join 10,000+ passionate customer marketing enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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