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August 29, 2024

AUGUST 29 | VIRTUAL EVENT

Customer Marketing Summit

We're inviting top talent from across the customer marketing, advocacy, and engagement industry to share their insights, trends, and key lessons.

Optimize your strategy, forge connections with pioneers in the field, and unlock the secrets to a loyal and engaged customer network.

Secure your free pass to watch every session, join the discussion, and access all recordings OnDemand post-event.

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The Alliance Virtual Summits

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Dec 04, 2024

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Stay ahead of the curve in an ever-evolving marketing landscape

Meet the speakers

Meenakshi
Lakhwani
Senior Customer Advocacy Manager
Workday
Leslie
Paterson
VP of Global Customer Advocacy & Engagement
BMC Software
Crystal
Anderson
Director of Customer Marketing
SheerID
Callie
Rojewksi
Director of Customer Advocacy
Menlo Security
Derek
Britton
B2B Technology Customer Marketing & Advocacy Expert
Bridget
Heaton
Head of Customer Marketing
Slack
Dr. Tiffany
Raymond
Head of Global Customer Advocacy
PayPal
Kevin
Lau
VP, Customer Engagement
Freshworks (former F5, Adobe)
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Agenda

Refine your strategy for running effective CABs, customer feedback, references, advocacy programs and more.

All times are shown in ET.

Main stage
August 29
August 29
August 29
09:30
Main stage
Unify to amplify - Simple hacks to scale up customer marketing results
Derek Britton, B2B Technology Customer Marketing & Advocacy Expert
10:15
Main stage
Building an effective customer advocacy program
Meenakshi Lakhwani, Senior Customer Advocacy Manager, Workday
11:00
Main stage
Building your personal customer marketing brand
Callie Rojewksi, Director of Customer Advocacy, Menlo Security
Bridget Heaton, Head of Customer Marketing, Slack
11:45
Main stage
Reviving relationships: Strategies for customer re-engagement
Crystal Anderson, Director of Customer Marketing, SheerID
12:30
Main stage
Getting customer marketing a seat at the leadership table
Leslie Paterson, VP of Global Customer Advocacy & Engagement, BMC Software
13:15
Main stage
No pain, more gain: Identifying and resolving customer pain points for optimal digital experiences
Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal
14:00
Main stage
10 tips for developing scalable customer retention & lifecycle programs that demonstrate your value
Kevin Lau, VP, Customer Engagement, Freshworks (former F5, Adobe)

Community partners

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Partner with us

Position your brand in front of a global audience of engaged audience of key customer marketing and advocacy decision-makers.

Customer Marketing Summit connects those shaping the future of the role with key solution providers paving the way for more effective customer growth and engagement.

There are lots of ways we can work together, drop us a note, or check out our media guide.

Insights

800+

Attendees

8

Sessions

15

Speakers

0

Cost to attend

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Connect with your peers in-person.

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Don't just take our word for it

"The event’s been phenomenal, I think the most impactful thing is not just learning from other marketers, but also the networking opportunities that we have.”

Kevin Lau

Sr. Director of Customer Engagement at F5

Mar 20, 2024
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London

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FAQs

Who is the virtual Customer Marketing Summit for?

The Customer Marketing Summit is for customer marketing professionals looking to enhance their skills and strategies in engaging and retaining customers effectively. This summit offers insights from industry leaders, focusing on the latest trends and best practices in customer marketing.

Will sessions be recorded?

All speaker sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval.

How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What timezone will the live sessions be in?

The event will kick off at 6am PST | 9am EST | 2pm BST

Join the conversation

Want to be part of a growing global community of customer marketing pros? Come and join us, we’re friendly, full of ideas, and always happy to share our knowledge.

Which companies will be at the event?

Any company that likes to win. We joke. But you’ll hear from competitive enablement practioners and leaders at companies like Lacework, Hubspot, ServiceTitan, Palo Alto Networks and more plus, network with attendees from hundreds more organizations.

What timezone will the live sessions be in?

Live events will kick off each day at 9:00 am PST / 12:00 pm EST / 5:00 pm UK. Sessions will wrap up by 12:00 pm PST / 3:00 pm EST / 8:00 pm UK.

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